       |
|
|
 |
| Marketing |
Strategy
development; budgeting; sales analysis; test market planning;
market segment evaluation. |
| Creative |
Concept,
copy, layout, art direction, pre-press production, photography,
script writing, film/radio production, post production supervision,
production management. |
| Research |
Overall
direction of attitude and awareness studies; copy testing; focus
group testing; competitive sales information and analysis. |
| Media |
Research,
analysis and evaluation; planning and buying; competitive surveys;
cost-efficiency studies; post-buy analysis. |
|
  |
|